Label creates a first impression. The label is the first thing a person notices about a product. A well-designed label catches the eye, sparks interest, and invites a closer look at the product. Therefore, besides the product's content, it's worth paying attention to the label's design.
Label is the brand's business card
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Product Labels & Packaging Stickers
If you have products, you need product labels and tags that provide consumers with important information about the product, capture attention, and create emotions. The essence of a product label largely depends on the product itself: for packaged food, the packaging paper is usually the information carrier, for textile products, hanging tags are used, but when dealing with hard-surface packaging, stickers are a perfectly justifiable choice.
Sticker labels are easy to use – they allow you to give products a brand-appropriate look quickly and affordably, and make them recognisable.
Product labels exist in several kinds.
For product labels, it is possible to distinguish three main types.
Branding labels
Their aim is to highlight the product name and brand identity – logo, colours, and style. For example, a distinctive logo and colour scheme on jam jars immediately make it clear which manufacturer's product it is.
Product information labels
They provide consumers with important practical information, for instance about the product's ingredients and manufacturer. If the product has a brand label on the front, you will usually find the product information label on the back of the product.
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These are intended to capture consumer attention and convey information about promotions and limited editions. For example, a jam jar might have a small additional sticker alongside its other labels with the message “New Product - Try Me”.
Each type of label serves its own purpose, but together they create a comprehensive visual and informative picture that helps the consumer make a choice. By the way, beautiful labels are not just the domain of large manufacturers! Homemade preserves and juices can also be given a professional look with stickers. This way, homemade preserves can become a fine gift that delights the recipient with both content and form. Not to mention what a proud feeling it is to take a jar of jam with a beautiful label from the cupboard and use it.
First impressions count
Labels make a product distinctive and desirable
The task of a product label is not only to share information but also to give the product character. A carefully designed label helps the product stand out on the shelf, makes it recognisable, and helps the consumer make a purchasing decision more quickly.
Material determines the end result
What material to choose
When selecting product label material, the packaging surface and the desired visual effect play the biggest role. A wisely chosen material ensures the label looks exactly as planned.
How to Design an Outstanding Label
Product labels are not merely decorative items but marketing tools that help differentiate a product, highlight a brand, and convey necessary information to the consumer. A well-thought-out label catches the eye, builds trust, and directly influences the purchasing decision. Therefore, both visual and practical details must be considered when designing a product label.
One of the most important rules for product label design is clarity and simplicity. The sign must carry sufficient information, but at the same time, the design must not become too cluttered or confusing. If the sign has too many elements, it is difficult to read and less attractive to the consumer.
A good product label draws attention to the most important aspects. This is achieved using visual hierarchy, which means the most important elements are the most prominent. Usually, these elements are:
- Product name
- Brand logo
- The product's main feature or promise
When these elements are clearly highlighted, the consumer can grasp what it is in a few seconds and whether they want it.
Colours They play an important role in product design. They help create emotion and influence how the product is perceived. For example, green is often associated with a natural or organic product, red has an energising effect, and gold creates a luxurious impression.
Brands mostly have their own defined colour scheme, which helps them stand out from competitors. When the same colours are used consistently on packaging, advertisements, and product labels, the brand quickly becomes recognisable to the consumer. Therefore, it is important that the label design is consistent with the company's visual identity.
For some product categories, certain colours have become unwritten rules. For example, labels for strawberry jam are mostly designed in colours typical of the berries: red berries on a green background. These colour choices help consumers to recognise the product quickly, but at the same time, they make the labels of different manufacturers quite similar.
In such a situation, it is worth considering adding a special message. A short humorous sentence or an unexpected message can evoke emotion and encourage a person to look at the product more closely. A good message doesn't have to be long. One memorable idea is enough to help the product stand out.